The Wonderbra is, for good reason, hailed by many women as the eighth "wonder" of the world.
The Wonderbra Push-Up Plunge Bra is the original dramatic cleavage bra. Created in 1964, this unique garment -- the forerunner of today´s Wonderbra push-up bra -- had 54 design elements that lifted and supported the bust to create dramatic cleavage.
The secret? Precision engineering: three-part cup construction, precision-angled back and under-wire cups, removable pads called cookies, "gate back" back design for support, and rigid straps.
After a dramatic Worldwide re-launch in 1994, The Wonderbra was re-launched in South Africa in 1995. The superior nature of the product and its unique sexy marketing drive has since made it a household name in South Africa. The original Wonderbra Girl campaign catapulted the career of Eva Hertzigova into the international stratosphere and all the subsequent local Wonderbra girls have been honored to be associated with the brand (see the Wonderbra Girl section for more about the girls).
Successive years show Wonderbra introducing fashionable, premium, technologically advanced, shape-enhancing collections, expanding into silhouettes beyond push-up bras. Known primarily for its push-up heritage, today, Wonderbra offers varying degrees of shape enhancement, from lightly lined bras to push-up bras.